Redesign an existing app(desktop/mobile) that I am familiar with for an enhanced digital experience.
I chose to redesign Instagram as it’s a popular app used by millions of people with a strong visual identity. Unlike other large apps, like Facebook, which are bloated with features, Instagram is streamlined and focused.
Another reason for choosing Instagram is that I have been a dedicated user of the app since 2014 — four years after it was launched. Since then, it’s been delightful six years where I was able to see all the different changes and innovations that emerged within the app.